How to create the best quality Facebook remarketing audience

The first time you come into contact with Facebook ads or visit a business’s sales website, the percentage of customers who buy is often very low. Therefore, remarketing advertising campaigns are created to help businesses reconnect with customers who have visited the website and have a need for products and services. Businesses will find ways to attract customers to return to their website and perform the desired conversion action. To successfully deploy a Facebook Retargeting Ads campaign, the target audience plays a very important role. In the article below, Rentfb will share with you how to create the best quality Facebook on Facebook, extremely simple and easy. Follow now!

What is Facebook Remarketing?

Facebook retargeting allows advertisers to show specific ads to people who have visited and interacted with a business’s website, app, or ads. By installing Facebook Pixel on your website, you can track user actions. You can then create custom audiences in Ads Manager based on that data. Then, you can deploy ad campaigns targeting these custom audiences to increase engagement and conversion rates as well as save on advertising costs.

Retargeting has the ability to remind and engage potential customers who have previously shown interest but did not immediately convert. By showing relevant and timely ads based on the pages they have previously visited. Use attractive offers to attract attention and reconnect these audiences back to your business website to take the desired conversion action. Through implementing remarketing advertising campaigns, you can measure the performance of your website content.

Why use Facebook remarketing ads?

Retargeting is an effective advertising tool that helps businesses reach out to people who have previously interacted with and shown interest in the business. By creating a remarketing audience on Facebook and deploying an ad campaign that shows people who have watched a video or visited a profile page, you increase the likelihood of converting them into customers. Reasons to run remarketing ads on Facebook:

Increase engagement and conversion rates

Because the ad targets people who have shown engagement with the brand and have a need for products and services. Therefore, the likelihood of users interacting with the ad will be higher. In addition, if your ad has attractive content with special promotions, it can attract and entice customers to return to the business website to perform the desired conversion action.

Improve ROI

Based on the data that Facebook Pixel collects from the website, businesses can create custom audiences to target ads. Targeting people who have shown interest in the business will have a higher conversion rate and be more cost-effective. As a result, businesses can maximize revenue and profits.

Building customer relationships

With the data provided by Facebook Pixel, advertisers can better understand the characteristics and behaviors of their target audience. From there, they can build remarketing advertising campaigns that personalize the customer experience. Then, the business’s advertising will become more trustworthy and build customer loyalty to the brand.

Measure and optimize advertising effectiveness

After tracking customer behavior, you not only understand your target audience better. At the same time, you can track, measure and evaluate the effectiveness of advertising activities. By clearly defining the target audience, you can optimize advertising content and target accurately to increase advertising performance.

How to Create High Converting Facebook Remarketing Audiences

Create website retargeting audience

One way to create a retargeting audience on Facebook is to target people who have visited your website.

Step 1: Install Facebook Pixel on your website

First, you need to install Facebook Pixel on your website to track and collect visitor data. You need to go to Events Manager and click on +Add Pixel button. Next, you name your Pixel and click Create. Then copy Pixel ID and add the code to every page on your website before the tag .

Step 2: Connect Facebook Pixel to your ad account

In Ads Manager under Assets, click on the Pixel tab. Then click on Connect Pixel and paste the copied Facebook Pixel ID. Next, connect your domain name to your website URL.

Step 3: Create a custom audience for your website

Go to Audiences in Facebook Ads Manager and click Create Audience. Next, select Custom Audience and then select Website Traffic. Select Pixel to target and enter Website Url. Then select Lookback Window to determine the last time someone visited your website (e.g. 7, 14 or 30 days). Here, name the audience and click Create Audience.

Step 4: Adjust the object size

At this step, narrow your audience’s reach based on demographics, interests, behaviors, or exclude existing customers. Now you have a retargeting audience to create an ad campaign that brings visitors back to your website to increase conversions.

Create engagement retargeting audiences

You can also create custom audiences in Ads Manager based on how people interact with Facebook content. This allows you to retarget audiences who have shown interest in your business. This includes people who watch videos, submit lead forms, or take other actions.

In Ads Manager, click the menu icon and select the Audiences tab. Next, click the + Create Audience button, select Custom Audience, and select Interactions as your Data Source. Next, you need to select the type of interaction you want to target: video views, lead form submissions, page likes, event responses, etc.

For video view retargeting, you need to set a threshold for the percentage of videos that need to be viewed to qualify. For lead form retargeting, you choose the specific forms you want to target and set a viewback window for form submissions.

Here you name your audience and determine the appropriate size to reach your target customers. In the Audience Exclusions section you can exclude connected people, existing custom audiences, or customer lists. Finally, click Create Audience to have Facebook build your audience based on the criteria you have given.

How to Create Facebook Remarketing Audiences Using Customer/Email Lists

While the above methods of creating custom audiences for retargeting are based on the data provided by Facebook Pixel, with this method of creating audiences, you need to use your existing email list and customers.

First, you need to upload your customer list in a .CSV file containing emails, names, or other identifying information. Facebook will then match that data to user profiles on its platform. Go to Ads Manager, then go to Audiences, then select +Create Audience and select Custom Audience.

Then select Customer File as your source, name your audience, and upload your list. Then use this custom audience to target your existing customers in new ad campaigns.

Create retargeting audience through Facebook page followers

Similarly, you don’t need to use Pixel to collect data and create custom audiences. Instead, you can easily create custom audiences to retarget new ad campaigns when you have a Facebook page with many followers.

Go to Ads Manager and click on the Audiences tab in the left menu. Then select Create Audience and select People Connected to Your Page. Here, select your Facebook page and select Page Likes. Then name your custom audience and Save. Once you have an audience, you can use it to deliver ads to your current page followers.

Facebook remarketing advertising campaigns are an indispensable tool in today’s marketing strategy. When you know how to create remarketing audiences on Facebook, you can create successful and highly effective advertising campaigns to increase sales opportunities and maximize sales.

Contact Info

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Frequently Asked Questions

How to create remarketing audiences on Facebook?

If you want to create a retargeting audience on Facebook, go to Facebook Ads Manager. Then go to Audiences and select Create Audience and select Custom Audience and then select Website Traffic. Next, define the criteria for the retargeting audience based on website visits, page views, interactions, etc.

What is the minimum remarketing audience on Facebook?

The size of your Facebook remarketing audience should be at least 100 people from the same country. This ensures that the Facebook algorithm has enough data to analyze, optimize, and deliver ads effectively. For large-scale remarketing campaigns, a size of 500 – 1000 people is ideal.