How to get more leads on Facebook ads

Facebook Lead Ads was launched in 2015. This is a type of advertising that helps attract potential customers to sign up for programs and services. In this article, RentFB will provide detailed instructions from A-Z on how to get more leads on Facebook ads, helping businesses optimize customer search on the Facebook social networking platform.

How Facebook Lead Generation Ads Work

Facebook Lead Ads are an effective tool for businesses to find users who are interested in their products or services. This form of advertising allows you to easily collect information from potential customers by creating an “Instant Response Form.” This is a form that helps collect important contact information such as name, email address, phone number, etc. without having to direct customers to an external website. In addition to collecting basic information, you can also customize the questions in the form to better understand the interests and needs of potential customers. This allows you to create appropriate offers, thereby attracting users to sign up for your program more effectively.

Facebook Lead Ads are simple and convenient, similar to using Google Forms to collect data. However, the difference here is that you can create and manage ads directly in Facebook Ads Manager or right on your Facebook Page without going through any intermediary pages. These ads will be displayed in various places on the platform, including Facebook News Feed, Facebook Stories, In-Stream Video, Marketplace, Instagram News Feed, and even Instagram Stories. When users click on your ad, they will be prompted to fill out a feedback form. Once they complete and submit the form, the lead data will be saved. You can download this data directly from Ads Manager or your Facebook Page. If your business already has a CRM system, Facebook Lead Ads also supports integration with systems like Mailchimp or Salesforce, helping you manage and nurture leads more effectively.

How to get more leads on Facebook ads

Every business needs to create a campaign to find potential customers. The search is done through the following specific steps:

Step 1: Go to Facebook Page

First, log in to your Facebook Page and click the Create Ad button. This is where you’ll begin the process of creating your ad campaign.

Step 2: Increase leads

After clicking Create Ad, select the Increase Leads option to start your campaign to find new customers.

Step 3: Choose how to collect information

In this step, you will be asked to choose how you want to collect contact information from your leads. There are two options:

• Facebook Form: When you select this option, users will fill out an instant feedback form right on Facebook.
• Form on your website: Users will be taken directly to your landing page to fill out their information.

Step 4: Create or use a saved template

If you choose to use a Facebook form, you’ll be taken to the Contact Forms section, where you can create a new one or use a previously saved instant response form. Give your new form a name in the Form Name field for easy management.

Step 5: Customize the sample text

If you want to change the default text on the template, click the Customize template text box, then add the Title and Description as desired.

Step 6: Select lead information

Select the information you want your leads to provide, such as name, email, phone number. If you need to add more fields, click See all to see all available options.

Step 7: Add custom questions

To better understand your customers’ needs, you can add custom questions to your feedback form by clicking + Add Question. Note that you can only use short questions in this process. If you want to add more complex question types, you’ll need to use Meta Business Suite or Ads Manager.

Step 8: Select language for the template

Make sure your feedback form is displayed in the language appropriate for your target audience.

Step 9: Add privacy policy

To meet legal requirements, you need to add a URL to your organization’s privacy policy by clicking Add Privacy Policy, then inserting the corresponding link text and URL.

Step 10: Preview the template

Click the arrow at the bottom of the Ad Preview section to thoroughly test how the response template will appear to users before proceeding.

Step 11: Complete the form

Once everything is adjusted to your liking, click Next to finish creating your instant feedback form.

Note

• Lead ads cannot be targeted to people under 18 years of age.
• Once everything is ready, click Advertise Now to launch your campaign.

Guide to managing and collecting potential customer data

When users click on your lead ad, they’ll see an instant response form where they can answer questions, edit pre-populated information, and submit their responses. Once the form is submitted, you can download your lead data directly from Meta Business Suite or Ads Manager. You can also request the data via an API or access it through an integrated CRM system like Mailchimp or Salesforce. Using Facebook lead ads is an effective way to increase your reach and capture information from people interested in your product or service, helping your business thrive on social media.

This is a detailed guide on how to run lead generation ads on Facebook. RentFB hopes that the article has provided you with useful information. Good luck!

Contact Info

Are you in need of Facebook advertising or need to rent a quality Facebook advertising account? Don’t worry! Rentfb is a unit specializing in providing reputable Facebook accounts, as well as direct advertising support. Provides all types of advertising accounts such as facebook casino ads to help you reach and create fast conversions.

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