How to set up dynamic ads facebook

Among the types of advertising, Dynamic Ads is the most popular form of advertising. This type of advertising has the ability to personalize the user experience by displaying products that interest them. This is an effective marketing campaign support tool that helps bring in a large number of orders in a short time. To better understand this type of advertising as well as how to set up dynamic ads facebook, please follow the article below by Rentfb!

What are Facebook Dynamic Ads?

Formerly known as dynamic product advertising, this is one of the Facebook remarketing advertising solutions that supports the sales process extremely effectively. Advertising provides a personalized experience to customers who have visited the website. Unlike conventional advertising tools, in this form, advertising will be customized based on customer behavior and interests. This helps the business’s marketing campaign to be deployed, attracting customers to use the product.

With dynamic ads, businesses can convey brand messages and introduce the exact products that customers want to see. By leveraging the power of Facebook Pixel, Dynamic Ads will use customers’ personal information about behavior and habits to determine which products or content will appear in their Newsfeed. Dynamic product ads will appear on Facebook, Instagram, Messenger and Audience Network.

This form of advertising has the ability to highlight a wide range of products and services while reaching a targeted audience with a message that meets their exact needs. Dynamic product ads are a good choice for advertising a large product catalog. This gives customers more choices and ultimately makes them buy. Instead of advertising each product individually, you can create a general template so that the browser automatically pulls images and content from the database to create the ad template.

Why should use dynamic ads on Facebook?

Facebook advertising tools are powerfully optimized to bring businesses a lot of value. If you know how to set up dynamic ads on Facebook, you will receive the following benefits:

Advertise multiple products at once

Similar to Multi Product Ads, dynamic product ads allow you to display multiple products at the same time in scrolling form. This advertising method will help you save a lot of time setting up ads and advertising costs. You do not need to create separate ads for each product you sell, just create a template and the ad will be personalized and customized for the target audience. This makes it easy for businesses to scale their advertising.

Reach a wide range of customers

Facebook is a social networking platform with a large and diverse number of users. Therefore, when running ads on the platform, businesses can reach many target audiences. When running dynamic ads on Facebook, you can attract many new audiences by creating ads with attractive images. The Meta Pixel tool allows businesses to track user behavior and allows retargeting of customers who have shown interest in the brand. Ads displayed to people who are more likely to be interested in the product will increase conversion rates, driving sales.

Improve sales efficiency

Personalized ads based on user behavior and interests help convert viewers into paying customers, minimizing cart abandonment. Not only that, you can retarget customers who have interacted or visited your website based on Facebook Pixel. Then deploy follow-up advertising campaigns to attract them back to the website to perform purchase conversion actions. Through the use of attractive promotions and incentives to attract them. Dynamic product advertising is an effective remarketing method that helps increase traffic and conversion rates. This contributes to promoting the sales process to increase sales and profits.

Maximum cost savings

If you want to advertise multiple products, you will need to deploy multiple campaigns, ad groups or ads. However, with dynamic product ads on Facebook, you can advertise multiple products with just one setup. This not only helps you save time, effort and maximum cost instead of having to run multiple ads. Because Facebook’s smart algorithm will automatically adjust the ads displayed to the right audience. Based on the data provided by Pixel, you can run remarketing campaigns to retarget the right audiences to increase conversion rates and optimize advertising costs.

How to set up dynamic ads facebook

Setting up dynamic product ads on Facebook is not too difficult when you can improve conversion rates while integrating the latest products into your product catalog. Here is the process to implement dynamic ads on Facebook:

Upload product catalog to Facebook

The first step in creating a dynamic product ad is to go to Business Manager to upload your online store’s product catalog to Facebook. In the Business Manager window on the top left of the navigation bar, click on Product Catalogs. Here you can add new products to your store by clicking on Create a new product catalog. Here you need to name your store and the new product catalog.

Once you have created your product catalog, you need to add a feed so that your catalog can automatically generate product lists. A product feed is a detailed table of information about the products you sell. It needs to follow strict formatting rules with required fields to work. Common formats for feeds include CSV, TSV, RSS XML, or ATOM XML.

Once you have created a product feed for your store, host it using FTP or upload it to a cloud storage site like Dropbox or Google Drive. If you are using the Facebook Product Feed app, there is no need to search for a hosting app.

Then go to Product Catalog and click Add Product Feed. Here you name the feed, adjust the currency and choose the appropriate upload type as Scheduled Upload or One-time Upload.

Meta Pixel Settings

By setting up Facebook Pixel, the platform can understand which audience each business product will serve. Pixel will track when products in the product catalog are viewed, added to the cart or purchased by customers. Simply put, Pixel is a piece of code that you install on your sales website so that Facebook can track information and interaction behavior from customers.

If you want to set up a Facebook Pixel, go to Facebook Business Manager or Events Manager and go to the Pixel tab. Next, click Create Pixel and name your Pixel. Once you’ve created your Pixel, you can copy the code to give to a developer or install it on your own website.

Create Facebook Dynamic Product Ads

Once you have your product catalog and Meta Pixel, you can start creating a dynamic ad campaign on Facebook. First, go to Ads Manager and click +Create to create a new ad campaign. Next, choose the appropriate objective for your campaign. For dynamic ads, the most effective objective is catalog sales, then click Next.

Once you have set up your campaign, you need to edit your ad group by completing the elements: choose your budget, target audience, choose the ad placement, etc. In addition, you can filter the products you want to advertise by clicking on the (+) icon under the Advertised Products section. You will have the options to filter products: Brand, Category, Product Type, Availability, etc. After naming your product set and customizing the products that appear in the product set, you can click the Create button. You will then be able to use the created product set to fill in the products that appear in the ad group.

The Upsell or Cross-Sell audience selection helps businesses specify the product sets they want to advertise to customers who have viewed other product sets in their store. This is a feature that turns people who intend to view the product into loyal customers.

When designing dynamic ads, you need to make sure that the content is always relevant and applicable to all products that can be displayed. Optimize the content and the product set being advertised: product name, description, price. If you want to edit the ad, click the (+) button next to each information field to add the keywords you want to use.

Optimize advertising

Businesses should regularly monitor, measure the effectiveness and optimize advertising campaigns to achieve the best results. Review the advertising statistics report in Facebook Ads Manager to determine which campaigns are performing well. You can then adjust the ad content, set the budget and target appropriately to ensure the ad will achieve the expected results.

Facebook dynamic ads help businesses maximize sales efficiency by personalizing customer experiences based on their behavior and interests. With the detailed instructions above, you have learned how to successfully set up Facebook dynamic ads to achieve the best results, helping to increase sales and profits.

Contact Info

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