How to place an advertising on Facebook

How to place an advertising on Facebook can help you reach a large number of potential customers and increase revenue quickly. To deploy Facebook Ads effectively, what do you need to prepare? How to place ads on Facebook effectively. Let’s find out these issues with Rent FB through the article below!

What do you need to prepare before placing Facebook ads?

To make the Facebook advertising process go smoothly, you need to prepare the following:

Facebook Fanpage

To run an effective advertising campaign, the first thing you need is a Fanpage. If you’ve ever seen someone running ads on a “personal page,” it’s essentially a Facebook Fanpage named after a personal page. To run ads, all of the posts and images you use must be on a Fanpage that you manage.

The quality of your Facebook Fanpage has a direct impact on the results of your advertising campaign. So before launching any campaign, make sure you have invested time to build and maintain the content on the page.

So can a newly created Facebook run ads? The answer is yes, but you need to note that the new Fanpage should be fully updated with information and regularly post 7-10 articles to build trust before starting the first advertising campaign.

Facebook advertising account

When running ads on Facebook, you’ll need to be familiar with two basic types of ad accounts:

• Personal Ad Account: This is the default account type available in your Facebook account. Creating and setting up this account is very simple, suitable for beginners with Facebook Ads.
• Business Manager (BM) Account: This is an advertising account for a business, organization, or corporation. However, you can also create a BM account without owning a company. However, accounts that are not verified by business will not receive benefits such as advertising payment limits and support for account issues.

If you have to choose between the two account types, I recommend you go with the Business Manager (BM) account because:

• Support account unlocking and contact consultant to answer related questions.
• Get priority from Facebook, stay updated with news, policies and tips for effective advertising optimization.
• Professional interface and more functions.

Visa advertising card

Facebook accepts international cards, so you need a Visa card to run ads on the platform. There are two common types of Visa cards:

• Visa Debit: You can only spend the amount of money you have loaded onto the card. This type of card helps you control your spending better and avoid going over your budget.
• Visa Credit: You can spend an amount upfront based on your credit limit and pay later at the end of the debit period.

For beginners, using a Debit card can be a safer option to control spending. Additionally, you can also use Paypal in case your Visa card has problems or is disabled.

How to place ads on Facebook

Running Facebook ads is not simple, so you can refer to the following steps:

Step 1: Create an ads

To start an effective Facebook advertising campaign, the first step you need to take is to go to your Facebook page and select the “Create Ad” option. This is an important starting point where you will set up the necessary information to start creating your ad.

Step 2: Set campaign goals

Defining your ad campaign goals is an important step. When you define your goals correctly, Facebook will automatically suggest ad formats and bidding options that align with your goals. For example, if your goal is to increase website traffic, Facebook will optimize your ads to achieve that goal.

Step 3: Create a campaign name

Naming your ad campaigns makes it easier to track and manage your campaigns. To make it easier to evaluate their effectiveness, you can add a date to your campaign name. For example, “ChienDichThang8-2024” will help you easily identify that campaign in the future.

Step 4: Choose the right category for your campaign purpose

When running ads on Facebook, you need to choose the right category for your campaign goals. Here are some common advertising goals:

• Clicks To Website: Used to increase traffic to your website.
• Website Conversions: Helps increase conversion rates on your website.
• Page Post Engagement: Increase interaction on Fanpage posts.
• Page Likes: Increase the number of likes for your Fanpage.

Choosing the right category will greatly affect the effectiveness of your advertising campaign.

Step 5: Fill in account information and target audience options

Next, you need to enter basic information such as currency, country, and region. Then, select “Set Audience Budget” to continue. In the audience definition section, set factors such as age, location, gender, and language of your target customers. A well-defined audience is crucial to the success of your ad. You can create a new audience or use an audience saved in the audience manager.

Step 6: Determine where your ads will appear

When running Facebook Ads, you can choose from a variety of placements, including News Feed, Right Column, Instagram, Instant Articles, Audience Network, or Below Video. Choose the placement based on your campaign goals. For example, if you want to increase brand awareness or engagement, choose both Facebook and Instagram. To increase video views or app installs, you can choose Facebook, Instagram, and Audience Network.

Step 7: Set your budget and bid

In this section, you can choose between two budget types:

• Daily budget: The average amount you’re willing to spend each day on an ad group.
• Lifetime budget: The total amount you’ll pay for the entire duration of your ad set.

Choosing the right budget helps you control costs and optimize advertising effectiveness.

Step 8: Choose payment method

Next, you will choose the payment method for your ad. Facebook accepts payment via debit card, VISA card or Paypal. Choose the payment method that suits your needs and capabilities.

Step 9: Wait for confirmation and verification from Facebook

Once you’ve completed the steps above, you can select the placement icon to preview how your ad will appear. Once your ad is created, Facebook will review and approve your ad. Once your ad is approved, it will automatically be delivered as scheduled.

Once the advertising campaign has started, the next step is to collect customer information to implement the Inbound Marketing process, including creating quality content and applying Marketing Automation, especially for the B2B Marketing model.

Step 10: Track campaign performance

To ensure your Facebook Ads campaign is as effective as possible, it’s important to track and measure performance. You should regularly check the dashboard of metrics for your campaigns, ad sets, and ads in Facebook Ads Manager.

Cost and results metrics can vary between campaigns or ad groups. You can also view results by specific audiences or groups. Tracking and analyzing this data helps you optimize your ad campaigns and improve the performance of future campaigns.

After completing the basic steps to run Facebook Ads, proceed step by step to achieve the desired results. Don’t forget to follow RentFB to update more related articles!

Contact Info

Information about “How to place an advertising on Facebook” hopes to provide you with additional necessary knowledge. At Rent FB, there is a team of highly qualified and experienced staff and experts who will provide facebook rental as well as support when you run Facebook ads. Contact us via phone number.

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