How to Manage Facebook Ads for Multiple Clients

Facebook Business Manager is a platform that centralizes all of Facebook’s business tools, and is also where businesses manage all marketing and advertising activities on Facebook effectively. If your Agency is working on Facebook advertising services, Facebook Business Manager is an indispensable tool. It helps advertise multiple advertising campaigns systematically, centrally and safely. In this article, RentFB will share the most effective way how to Manage Facebook Ads for Multiple Clients.

A few things about Business Manager (BM)

Business Manager (BM) account on Facebook is a platform that helps businesses comprehensively manage their marketing and advertising activities. With BM, businesses can easily create and manage multiple advertising accounts, manage fanpages, connect with partners as well as manage parties directly involved in implementing advertising for the business. This is an important and effective tool to gather all accounts and activities serving business on Facebook in a single space. BM on Facebook acts as an integration center for necessary business accounts, such as advertising accounts, fanpages, and advertising service providers. Advertisers can use BM to synchronize and organize sales strategies, from planning to implementing professional advertising campaigns.

Names like BM1, BM5, BM30, BM50, etc. are ways to classify different types of Business Manager accounts, where the number after “BM” indicates the number of advertising accounts a business can create. For example, BM1 allows for 1 advertising account, while BM50 can create up to 50 advertising accounts. Large businesses with high reputation and wide coverage often have the ability to open more advertising accounts, making it easier for them to implement diverse advertising strategies and reach a wider range of customer files.

How to manage Facebook Ads for multiple clients

To manage multiple ad accounts on Facebook Business Manager effectively, you can follow these steps:

Step 1: Create and set up Facebook Business Manager

Go to business.facebook.com and create a Business Manager account (if you don’t already have one). This is a tool that helps you manage all of your ad accounts, pages, employees, and other assets in one place.

Step 2: Add an ad account to Business Manager

• In the Business Manager interface, go to Business Settings.
• Select Accounts and click Ad Accounts.
• Select Add ad account to add an existing account or Create a new ad account. You can also request access to someone else’s ad account if they have one set up before.

Step 3: User authorization

To ensure safety and ease of management, assign specific permissions to each participating member:

• Go to Business Settings – Users – People.
• Add each user to the ad accounts and grant appropriate permissions such as Admin, Analyst, or Manager.

Step 4: Set up payment methods for each advertising account

• Each ad account can be assigned to a separate payment method for easy cost management.
• In each ad account, go to Payments to add or change the appropriate payment method.

Step 5: Customize ad targeting for accounts

Use “Custom Audiences” and “Lookalike Audiences” to optimize your advertising campaigns. You can share and reuse target audiences between advertising accounts in the same Business Manager, saving time and synchronizing campaigns.

Step 6: Manage your advertising budget effectively with CBO

Take advantage of campaign budget optimization to automatically allocate budgets based on the performance of individual ads across different accounts. This helps you optimize costs and increase conversion rates.

Step 7: Monitor performance through analytics tools:

Use Facebook Analytics and Ads Manager to track the performance of each ad account. Regularly check key metrics to make timely adjustments, such as cost per result, click-through rate (CTR), and impressions.

Step 8: Secure your account

Use two-factor authentication (2FA) and grant limited access to employees to protect ad accounts from unauthorized access.

Step 9: Organize and plan

Set clear advertising plans for each account, define specific goals and maintain an advertising schedule, avoiding duplicate content or target audiences.

Using Business Manager makes managing multiple advertising accounts easier and safer, thereby helping to optimize costs and improve advertising effectiveness.

Why should Agencies use Business Manager to manage client accounts?

Using a Business Manager (BM) account to deploy advertising campaigns on Facebook brings many outstanding benefits, especially for businesses that want to build a strong presence on this social networking platform. Here are the reasons why you should take advantage of BM to manage advertising activities more effectively:

• Manage multiple ad accounts from one BM account: With BM, you can control and operate multiple ad accounts at the same time in a single interface. This not only saves time but also makes it easy for you to monitor and manage each campaign accurately.
• Share your account with your ad agency: BM allows you to share access to your ad account with partners or ad agencies without providing your personal login information. This provides flexibility, security, and makes collaborating with third parties easy and convenient.
• Provides many new and more effective advertising features: Compared to personal accounts, BM accounts provide many in-depth advertising features such as campaign optimization, effective analysis tools and advanced solutions specifically for businesses. This helps you easily optimize costs and increase conversion rates from your advertising campaigns.
• Increase business credibility and reputation: Advertising with a BM account helps businesses build a more professional and trustworthy image than with a personal account. This is important when you want to build a brand and build trust with customers.
• Reduced risk of ad account suspension: Personal accounts are often susceptible to suspension due to violating Facebook’s advertising policies, but with BM, this risk is lower thanks to transparency and a stricter approval process from Facebook.
• Get quick support from the Facebook team: When using BM, businesses have the opportunity to receive priority support from the Facebook team, especially in case of problems or urgent support. This helps to minimize campaign downtime and ensure that advertising activities run smoothly.
• Create centralized ad campaigns: Ad campaigns managed on BM will not be scattered or mixed with posts on personal Newsfeeds. Thanks to that, you can focus on strategy and track the effectiveness of each campaign systematically.
• Expand opportunities for collaboration and connection with other businesses: BM allows you to easily invite and connect with other businesses and partners to collaborate on advertising campaigns or share brand assets. This is an effective way to build collaborative relationships in the industry and grow your brand.
• Efficient in member management and detailed authorization: BM supports detailed authorization management for each campaign participant. This helps you easily assign tasks, control activities and ensure that each team member is assigned the correct role and authority.
• Manage multiple Fanpages from the same interface: BM allows you to manage multiple Fanpages in the same management interface, making it easy to track, synchronize content and increase customer interaction efficiency on different pages.

Thus, using Facebook Business Manager not only helps your business optimize advertising effectiveness but also improves management capabilities, builds brands and expands cooperation opportunities with partners in the industry. Take advantage of the features of this tool to effectively manage customer accounts. Good luck!

Contact Info

Are you in need of Facebook advertising or need to rent a quality Facebook advertising account? Don’t worry! Rentfb is a unit specializing in providing reputable Facebook accounts, as well as direct advertising support. Provides all types of advertising accounts such as gambling ads on facebook to help you reach and create fast conversions.

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