How to make an instagram ad
Instagram advertising is an effective tool for expanding your potential customer reach, used successfully by many individuals and businesses. Below is a detailed guide from RentFB to help you how to make an instagram ad, especially useful for beginners. Follow along!
How many types of Instagram advertising are there?
Instagram now offers a variety of advertising formats for businesses to reach their target customers:
Image ads: This method requires you to choose an eye-catching, high-quality image to attract attention. After uploading the image, you can add a link to your website and choose an action button like “Shop Now” or “Download Now” to make it easy for customers to learn and shop.
Story ads: Story ads take advantage of users’ habit of viewing short-term photos and videos on Instagram. This form helps you reach customers effectively through short ads, often using the Reach objective.
Video Ads: This ad format allows you to use videos up to 60 seconds long to introduce products vividly. To optimize effectiveness, you should choose the “Video Views” objective and display ads in the Story or Main Feed position.
Carousel Ads: Carousel Ads use up to 10 images or videos to introduce products. Each image or video has a “Call to Action” button that helps customers easily access your website and learn more about the product.
Collection Ads: Launched in 2018, Collection Ads allow users to view ads, click to learn more, and buy products directly from Instagram, providing a convenient and fast shopping experience.
Reels Ads: Introduced in 2021, Reels Ads allow you to use short videos of about 30 seconds to promote your products. Reels Ads appear on Instagram’s news feed and search page, allowing users to interact by liking, commenting, and sharing.
These ad formats give you the flexibility to choose the method that best suits your campaign goals.
How to make an instagram ad quickly and effectively?
If you are new to business and do not know how to run effective Instagram ads, please refer to and try the following methods:
Method 1: Use Facebook Business to advertise on Instagram
To run Instagram ads through Facebook Ads Manager, follow these steps:
- Step 1: Go to the Facebook Business Ads Manager. Here, select “Business Settings”, then click on the “Instagram Accounts” tab. Next, click on the “Claim New Instagram Accounts” button and fill in the information of the Instagram account you want to run ads on.
- Step 2: Click on “Create Campaign” to start creating an Instagram ad campaign. You will have to choose one of four main objectives: Increase Traffic, Increase Video Views, Increase Conversions, or Increase App Installs.
- Step 3: Based on your advertising plan, choose the appropriate audience and determine the advertising budget. This will help ensure that your ad reaches the right target customers and uses the budget effectively.
- Step 4: In the “Choose Ad Creative” section, you will customize the images and videos for the ad. After completing the content setup, click “Place Order” to submit your advertising campaign. Wait for the system to review and approve your Instagram advertising campaign.
Method 2: Run Instagram ads through Power Editor
The process of running Instagram ads through the Power Editor application is also quite simple and includes the following steps:
- Step 1: Create an Instagram account and connect it to Facebook. Then, from the Facebook Ads manager, click on the “Power Editor” tab on the top bar of the screen.
- Step 2: Create and configure your ad campaign in Power Editor. Make sure you have set up all the necessary information, including your objective, audience, budget, and ad creative.
- Step 3: Before you finish, review your campaign and preview the changes in the “Review Changes” section. When everything is ready, click “Continue” and wait for the system to review your ad campaign, which usually takes about 1-2 days to complete.
With the above guide, you will be able to run Instagram ads effectively and achieve the desired results.
Guide to optimize effective Instagram advertising campaigns
In addition to understanding the steps, optimizing your budget and increasing your conversion rate when running ads on Instagram also requires you to apply some important tips. Here are some suggestions to help you achieve maximum efficiency from your advertising campaigns:
Choose eye-catching images and videos
To capture the attention of customers from the very first seconds, choosing eye-catching images and videos is extremely important. The content of the ad needs to be vivid and attractive to make a strong impression. A high-quality image or attractive video will help increase customer reach and interaction. This will not only help you stand out from the crowd but also reduce your bids and save on advertising costs.
Promote posts with high engagement
Choosing posts that have a high level of engagement (likes, comments, shares) is an effective tip when running ads. Posts with a lot of engagement often build trust from customers, thanks to the herd effect. This not only promotes purchasing decisions but also increases the rate of successful closing deals, making your advertising campaign more effective.
Identify your target audience accurately
To optimize your Instagram advertising campaign, you need to accurately define your potential customer base. Based on factors such as age, gender, interests, location, behavior, and demographics, you can choose the right audience to reach. Use advanced targeting tools such as custom audience or lookalike to expand your potential customer base and increase the effectiveness of your advertising.
Use customer analytics tools
Instagram offers a number of useful analytics tools that can help you monitor and adjust your advertising campaigns effectively. One example is the Social Listening tool, which allows you to monitor and understand what consumers are saying about your products, services, and brand across other social media platforms. This helps you understand trends and customer feedback, which can help you improve your advertising campaigns.
Allocate funds appropriately
Setting an advertising budget that is too small can reduce your ability to reach customers, while a budget that is too large can be wasteful if the campaign is not as effective as expected. Therefore, rely on your finances and advertising plan to allocate your budget appropriately. Setting a suitable budget helps save costs while still bringing high efficiency to the advertising campaign.
Evaluate and track metrics
During the advertising process, it is very important to regularly monitor campaign metrics. Evaluating the number of orders, brand awareness, and other metrics will help you understand the effectiveness of your advertising. Based on this data, you can adjust your campaign or create new campaigns to improve the effectiveness of your Instagram advertising.
Above is a detailed guide on how to run Instagram ads along with useful tips to help you optimize your advertising campaign. Mastering the implementation process and applying these tips will help you improve advertising effectiveness, save costs, and maximize conversion rates. Hopefully, the information that RentFB shares will support you in building and implementing successful Instagram advertising campaigns, thereby promoting the development and growth of your business or individual.
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Frequently Asked Questions
How to promote a post on Instagram?
Promoting posts on Instagram is an effective way to increase reach and engagement with your content. To get started, you’ll first need to convert your Instagram account to a business or creative account. Then, select the post you want to promote and click the “Promote” button below it. Next, set your ad’s target audience, budget, and duration. You can choose objectives like increasing traffic, engagement, or conversions to match your campaign goals. Finally, confirm your settings and track your ad’s performance to adjust and optimize your campaign.
How to run ads on Instagram stories?
Running ads on Instagram Stories is an effective way to reach potential customers through short, attention-grabbing videos or images. To get started, you need to access Facebook Ads Manager and select “Create Campaign” to create a new campaign. Choose the appropriate advertising objective such as increasing reach or engagement. Then, set the target audience, budget, and advertising budget. To make your ads appear on Stories, you need to choose the “Story” format and upload high-quality images or videos. Finally, preview and confirm the campaign before going live. Advertising on Instagram Stories helps you create live and vivid experiences, while leveraging the popularity of Stories to increase advertising effectiveness.
