How to get the most out of Facebook ads

In the current context, Facebook is growing stronger and stronger. Therefore, running ads on Facebook has been, is and will continue to be a popular trend in your online business. In today’s article, RentFB will share with you how to get the most out of Facebook ads.

What types of advertising does Facebook offer users?

There are popular advertising methods that you can refer to when running specific campaigns as follows:

Facebook Ads

Basic Facebook Ads appear in the right column of the Newsfeed. These ads include a headline of up to 25 characters, a short description of about 90 characters, and an attractive image with a standard size of 100×72 pixels. The destination of the ad campaign can be your fanpage, website, or any address you want. When creating an ad, the main goal is to attract customers to click through an illustration image and a few short introductory lines. For best results, you should experiment with different content and images to find the most suitable format, ensuring that the ad really has a strong impact on customers’ tastes.

Post Suggestion Ads

Recommended post ads are a form of Facebook post promotion that only appears in the Newsfeed. They use an image and text automatically taken from any post on a fan page. The goal of this type of ad is to increase the visibility and engagement of the post with Facebook users, helping the content reach more people and create more opportunities for engagement for the brand.

Sponsored Stories

Sponsored Stories are sponsored ads that can appear on the right or center of the Newsfeed. These ads include an image and a short description, automatically taken from a fan page or a post on a fan page. Facebook users can directly like the fan page, participate in comments, or share right on the ad. When they click on it, they will be redirected to a specific fan page or post on that fan page. This is an advertising method that helps increase users’ direct interaction with the brand.

How to get the most out of Facebook ads

To maximize the effectiveness of Facebook advertising, you can follow these tips:

Sharp eye catching images

Image optimization is an important step that cannot be overlooked when running a Facebook advertising campaign. To save your budget and reach more potential customers, your ad images need to be eye-catching and sharp. A high-quality image not only attracts attention but also helps increase conversion rates, leading to more orders.

To get the best results, you need to make sure your ad image meets Facebook’s standards. Before you post, use photo editing tools to redesign your image and make sure it fits the platform’s dimensions and guidelines. This will make your image look more professional and optimize your campaign results.

Focus on promoting your articles

A common mistake made by beginners in Facebook advertising is to choose to advertise to increase page likes instead of promoting specific posts. This often results in wasting budget without achieving the desired results. Instead, focus on creating quality sales posts and run ads for these posts. This helps your product or service reach more potential customers and brings better results to the campaign.

Run ads on posts that have high engagement

Before you start promoting a post, leave it on your Facebook page for a while to gain organic engagement. Posts that already have high engagement are often more valuable to promote because they have already proven to be engaging to users. This not only increases the effectiveness of your campaign, but also saves you money compared to promoting a completely new post.

Assign tasks to be performed in each advertising campaign

According to experts, dividing your advertising budget and running each part until it runs out before starting a new campaign is an optimal and sustainable strategy. This method helps you control advertising costs effectively and adjust your campaign based on actual results, thereby improving advertising performance.

Optimize ad posting time

The time you post your ads also plays an important role in optimizing the effectiveness of your Facebook campaign. According to experts, the “golden” time to run ads is from 8:30 am to 7 pm. By taking advantage of these hours, you can achieve the best results for your campaign, as users frequently access Facebook and are more likely to interact with your ads.

Notes when running how to make the most of Facebook ads

To start running ads on Facebook, owning a Fanpage is a prerequisite. You cannot run any advertising campaign without a Fanpage, because all content and images used in advertising must be posted on the page that you directly manage. The quality of the Fanpage also greatly affects the effectiveness of the advertising campaign, so investing time to build and take care of the content is extremely important. For new Fanpages, in order to run effective ads, you need to ensure that the page has been fully updated with information and has a regular posting schedule for about 7-10 days to create credibility before starting the first advertising campaign.

When running ads on Facebook, there are two types of accounts that you need to understand: personal advertising accounts and Business Manager (BM) accounts. Personal advertising accounts are built into personal Facebook accounts, easy to create and suitable for beginners. However, BM accounts, although designed for businesses, provide many advanced features, support account unlocking, and allow for more effective advertising campaign management. If you want to optimize your campaign, BM accounts are the right choice.

To pay for your ads, you’ll need a Visa card. Facebook accepts all major international cards, with Visa Debit and Visa Credit being the two most popular options. If you’re just starting out, Visa Debit is a safe option that makes it easier to control your spending. PayPal is also a useful alternative in case your Visa card is disabled.

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