How to generate organic leads on Instagram

To help businesses reach a large number of potential customers on Instagram, let’s explore with RentFB how to generate organic leads on Instagram and effective communication strategies. These strategies not only optimize customer attraction but also contribute to boosting business sales.

Instagram is gradually becoming an advertising platform for businesses.

In countries like the UK and the US, Instagram has become as familiar as Facebook, playing an important role in the marketing strategies of many businesses. This opens up great opportunities for individuals who are passionate about making money online, especially in the field of affiliate marketing. In Vietnam, although the number of Instagram users cannot be compared to Facebook, this platform is also gradually attracting the attention of many young people. Individuals and businesses that are targeting young people should take advantage of Instagram to promote their products. However, it should be noted that selling on Instagram is really suitable for products such as jewelry, cosmetics and fashion. For other industries, Instagram may not be the ideal choice. Whether you are starting a business in Vietnam or anywhere else, Instagram Ads is still an indispensable tool. Many success stories from Instagram Ads prove that many big brands have achieved significant results thanks to this platform.

According to statista.com, by 2024, the number of global Instagram users will reach about 1.4 billion people, while in Vietnam, this number is about 11 million people. This application has both mobile and desktop versions, but the mobile version is still more popular thanks to its friendly interface and high interaction features. In particular, with the trend of using smartphones increasing rapidly, Instagram Ads has become an attractive “bait” for advertisers who want to quickly reach consumers. If you are wondering whether or not to run ads on Instagram, the answer depends on the industry and how you set up your campaign. However, it can be affirmed that advertising on Instagram is still very effective and worth the investment.

How to generate organic leads on Instagram

To find potential customers and engage with them via Instagram Direct, it’s essential to create a targeted ad campaign. Here’s a step-by-step guide to help you do this effectively.

• Step 1: You need to access Facebook Ads Manager. Here, click on the “+ Create” button to start creating a new campaign. When asked to choose a campaign objective, select the “Leads” objective and click “Continue”.
• Step 2: Next, you’ll need to name your campaign. Choose a name that’s memorable and related to the content you want to promote, then click “Next.”
• Step 3: In the “Conversion Location” section, make sure to select Instagram, as this is the platform where you want to reach your customers. You will then need to adjust your budget, schedule, target audience, and placements to suit your strategy. Once everything is ready, click “Next.”
• Step 4: Next, you will proceed to create the ad content. Scroll down and under the “Message Template” section, select “Create”. Here, you can create an engaging question for your chat template. This question should be designed to pique the curiosity of customers and encourage them to respond.
• Step 5: Once you’ve finished creating your ad copy and questions, simply click the “Publish” button to launch your campaign.

With these simple steps, you’ll be able to create an Instagram Direct lead generation campaign that connects directly with your target audience and increases the chances of conversions for your business. Be sure to track and analyze your results to optimize future campaigns!

Some tips to attract potential customers on Instagram

To attract more customers on the Instagram platform, you can refer to the tips below:

Create a call to action button

Businesses should also consider adding action buttons to their Instagram accounts. For example, you can create links to contact details like email addresses and phone numbers, making it easy for customers to connect with your business anytime, anywhere. Action buttons like “Book Now,” “Get Tickets,” or “Subscribe to My Channel” will direct customers to Instagram’s available information forms, creating more opportunities for interaction between businesses and customers.

Eye-catching landing page design

When customers click on one of the links, they will be redirected to the business’s landing page. To ensure customer benefits, businesses need to pay attention to the following factors:

• Make sure your website has a scanning code set up to track ad performance.
• Use vivid, attractive visual images to create a strong impression at first sight.
• Create content that is relevant and satisfies the needs of buyers.

An optimized landing page combined with a CTA will increase curiosity and engage viewers. Many brands even include their landing page in the main feed, while others choose to provide links to specific pages on their website.

Use Instagram Ads to Attract Customers

One of the simplest and most effective ways to market on Instagram is through advertising, which is aimed at finding potential customers. When businesses use this advertising tool, they not only promote products but also collect valuable information from buyers, such as email addresses, birthdays, locations, and employment status. This data not only helps businesses analyze customer trends and behaviors, but also allows them to store and apply that information to develop direct marketing campaigns. In particular, Lead Ads (ads to find potential customers) have been effectively applied by many businesses, from real estate companies to environmental organizations. This tool helps businesses reach customers precisely and influence general purchasing trends, thereby optimizing conversion opportunities.

To get started, businesses need to have an Instagram business account and create a Facebook page. The business’s creative team will also need to follow Instagram’s advertising guidelines to avoid any problems during the promotion process. To improve completion rates, businesses can use pre-filled forms. Instagram business accounts can create these forms based on the personal information that customers have provided. This makes the process of filling out information faster and more convenient for customers, increasing the likelihood of conversions.

Additionally, businesses can run conversion ads to increase app downloads or drive traffic to their website. Creating ads about deals is also a good strategy to reach potential customers and increase sales.

Multi-link optimization

To distribute links properly, the about section on your Instagram profile needs to be optimized to the maximum. Businesses can fill in information about registrations, discounted products, or surveys, depending on their goals. Some notes when optimizing links on your Instagram bio:

• Use short links for easy remembering.
• Always include brand links to extend your reach.
• Insert “link in bio” into Instagram posts to direct customers to relevant ad content.
• Make sure links are always tracked using UTM parameters.
• Add a CTA (call to action button) on each profile link.

An impressive introduction will increase the interest rate and attract viewers, thereby improving the customer’s ability to buy the products that the business provides.

Attracting customers through Instagram advertising is more than just creating eye-catching ads. It is also a process that includes building strong connections with customers through specific actions and the right tools, thereby optimizing conversion rates and increasing sales for your business. Good luck!

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