How to Generate Life Insurance Leads on Facebook

Nowadays, life insurance is becoming more and more popular and chosen by many people. Due to the increasing competition between insurance companies, reaching customers is also becoming more difficult. Many companies are still applying traditional approaches, however, they are no longer as effective as before. In the article below, RentFB will explore with you how to Generate Life Insurance Leads on Facebook customers in line with current trends. Let’s follow along!

Popular approaches to life insurance customers today

Today, insurance companies are gradually changing their customer approach, making them suitable for the digital age. Specifically as follows:

Use website to find potential customers

Nowadays, searching for information is no longer dependent on books and newspapers as before; most people in the world use Google to look up information. Therefore, every business needs to have its own website to meet the search needs of customers. Building and maintaining a website not only requires a clear and attractive presentation but also requires SEO optimization to improve the position on search engines. Businesses need to carefully research customer search trends to ensure that their website is easily found. This helps customers access information about your products and services in the most convenient way.

Reach customers on Facebook platform

Besides Google, social networks today also play an important role in reaching customers. Facebook, with its widespread popularity not only in Vietnam but also around the world, is a powerful platform for reaching life insurance customers. Facebook groups often gather people with similar characteristics such as gender, occupation, or age, making it easier for businesses to build appropriate outreach strategies. By participating and interacting in these groups, businesses can build relationships with potential customers and provide information about life insurance products effectively.

Run online ads to attract customers

Running online ads is a popular and effective way to reach new customers. Google Search and Google Maps ads help businesses appear in front of customers when they search for relevant products or services in their area. This not only increases brand awareness but also creates opportunities for potential customers to find your business. With online advertising, you can target precisely and measure campaign performance easily, thereby optimizing your advertising budget.

Promote life insurance packages on Youtube

YouTube is a large video platform where users often look for information and entertainment. Reaching life insurance customers through YouTube is an effective strategy. Businesses can create videos introducing products, guiding insurance users, or sharing customer success stories. These videos not only provide detailed information but also help build trust and create connections with customers. In particular, videos can reach a large audience and can be shared widely, increasing the ability to spread information about your products.

Building an affiliate marketing system

Affiliate marketing is an effective and cost-effective way to reach customers. By working with affiliate marketing partners, businesses can expand their reach and build trust with new customers. Affiliate marketers are often people who have used the product and understand its value, so they can introduce the product more sincerely and convincingly. This is an approach that is both cost-effective in advertising and highly effective in building trust and attracting customers.

Reaching life insurance customers with email marketing

Email marketing is still an effective tool for reaching potential customers. Businesses can implement email marketing strategies such as inviting customers to sign up for a newsletter, introducing the value of life insurance, or offering special deals and policies. By building a quality email list and sending compelling messages, businesses can maintain relationships with customers and boost sales.

Tiktok is also a platform that can reach customers.

TikTok, despite its recent rise, has become one of the most popular social media platforms globally. Businesses can leverage TikTok to reach life insurance customers in a creative and engaging way. By posting short and engaging videos about life insurance, sharing product benefits, or hosting giveaways and mini games, businesses can attract customers’ attention and increase brand awareness. TikTok offers a great opportunity to reach a young and dynamic audience, thereby expanding their reach and increasing sales opportunities.

How to Generate Life Insurance Leads on Facebook

To create a potential customer file on Facebook, you can refer to the following steps:

Step 1: First, you need to go to your Facebook Page and click on the Create Ad button. This is the starting point for you to start the lead generation advertising process.

Step 2: After clicking Create Ad, you will be asked to choose an objective for your campaign. Select the Increase Leads objective to start the process of collecting contact information from potential customers.

Step 3: Next, you need to choose how you want to collect contact information from customers. Facebook offers two options: On Facebook Form or On My Website.

• Facebook Forms: If you choose this option, you’ll need to create an instant response form or use a previously saved form. This form will appear instantly on the Facebook platform when customers interact with your ad.
• On My Website Template: If you select this option, customers will be redirected to a landing page on your website after they click on your ad.

Step 4: If you choose to use a Facebook form, you will be taken to the Contact Form page. Here, you will need to name your new form in the Form Name field for easy management and future use.

Step 5: If you want, you can click on the Customize Template Text box to change the text displayed on the template. You can add a Title and Description to clarify the content of the ad.

Step 6: Next, you need to select the pre-filled customer information that you want to add to the form, by clicking the box next to it. If you want to add more information fields, click See All to display all the options.

Step 7: To create a more customized response form, you can click + Add Question to add a new question. However, keep in mind that you can only add short questions. If you need to create a form with other types of questions, you will need to use Meta Business Suite or Ads Manager.

Step 8: Next, you need to choose the right language for your template to ensure it is easy for users to understand and interact with.

Step 9: If needed, you can add a Privacy Policy by clicking Add Privacy Policy, then inserting the link text and URL to your policy.

Step 10: Before you finish, you should click the arrow at the bottom of the Ad Preview section to check that the ad looks as expected. This helps ensure that your ad will look professional and appealing to customers.

Step 11: Once satisfied, click the Next button to complete the template creation.

Step 12: After completing the instant response form, you’ll choose the image or video to display in your ad. You’ll also need to set other elements like ad text, target audience, duration, and budget for your campaign. Note that you can’t target lead ads to people under 18.

Step 13: Once all the steps above are complete, click Advertise Now to start running your campaign. Your ad will appear on Facebook, and when people click on it, they will see an instant response form to fill in information or answer the questions you set up.

Step 10: Once the customer submits information through the form, you can download the lead data from Meta Business Suite or Ads Manager. You can also request the data through API or access this data through your integrated CRM system to track and manage the information efficiently.

With the above steps, you will easily create and manage an effective lead generation advertising campaign on Facebook.

The effective and widely applied life insurance customer approach methods have been presented above. Hopefully, through this article, businesses will be able to generate potential life insurance customers on Facebook and successfully apply them to their marketing strategies.

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