How to find best audience for Facebook ads

Targeting audiences on Facebook is one of the important steps in advertising campaigns, because targeting the right target will help businesses optimize costs and achieve higher efficiency, thereby bringing good revenue. However, not everyone knows how to target audiences on Facebook effectively. This requires the campaign creator to have experience in choosing the right group of potential customers with behaviors and interests that match your product. To answer the question of How to find best audience for Facebook ads. Let’s follow RentFB article today!

What is good targeting for facebook ads?

Facebook Targeting is an important technique in advertising, helping you reach the right customers that your products or services are aimed at. When implementing an advertising campaign on Facebook, selecting and classifying the target customer group (target audience) is a decisive factor for the success of the campaign. Targeting is not only choosing people who are likely to be interested in your products or services, but also clearly defining their specific characteristics such as demographics, geographic location, interests, age, gender, language, and many other factors.

Facebook offers a wide range of targeting options that allow you to easily and precisely target your audience. For example, you can target your ads to people who live in a specific area, belong to a certain age group, have interests related to your product, or even people who have previously interacted with your Facebook page. When you set these criteria, Facebook will show your ads to the exact audience you have identified, helping to optimize your advertising budget and increase conversions. Facebook Ads targeting can be visualized as aiming a bow at a target. The target here is the potential customers you want to reach. When you target correctly, it means that you have successfully brought your product or service to the right people, increasing engagement, sales, and ultimately bringing better business results. That’s why precise audience targeting is an essential part of any Facebook advertising campaign.

How to find best audience for Facebook ads

To run an effective advertising campaign on Facebook, the first thing you need to master is how to target your audience, or in other words, select and narrow down the target customer group you want to reach. Before diving into specific targeting methods, let’s learn how to access and use the targeting tool in Facebook’s advertising manager.

Go to Facebook audience finder

The first step is to log in to the Facebook account you want to run ads on. Then, go to Ads Manager. Next, follow these steps:

• Step 1: Here, you will be asked to choose the ad format you want to use, such as video, image, or carousel.
• Step 2: After selecting the ad format that suits your campaign, the system will transfer you to the Ad Group section.
• Step 3: In this section, you will see the Audience Control Selection section, where you can set up the targeting criteria that Facebook suggests, such as geographic area, age, interests, behavior, and many other factors.

Find customers based on geographic location

One of the most popular and effective targeting methods is based on geographic location. This is especially useful when your product or service is focused on a specific area. For example, if your business operates in Vietnam and your target customers are mainly concentrated in big cities like Hanoi and Ho Chi Minh City, you can easily target your ads to these provinces.

When you target by geographic area, Facebook will automatically add 2km to the radius of the area you choose. This means your ads will not only show to people in your city, but also to people in the surrounding area within a 2km radius. You can also adjust the scope of your targeting to be more specific if needed. Facebook offers the following geo-targeting options:

• People living in this location: People living in the area you select.
• People in the location recently: People who have been to or passed through the area you selected recently.
• People in this location most recently: People who were in this location within a short period of time before.

Based on age to find target customers

Age targeting is an important step in ensuring your ads are shown to the right audience. Every product or service has a target audience of a certain age. Clearly defining this age range will help you avoid wasting your budget on audiences that have no real need.

For example:

• Office fashion: Target customer group can be between the ages of 25 – 45, this is the group of people who are working and have the need to buy office clothes.
• School supplies: For products such as books and school supplies, the main customer group will be students, aged 15-23.
• Real estate: If you do business in real estate, your customers are usually successful people with financial potential, aged 28-55. This is a group of people with high purchasing power and suitable for products with high value.

When targeting by age, make sure you understand which age group your product or service is suitable for to optimize the effectiveness of your advertising campaign. This will not only help you save costs but also increase conversion rates and increase revenue for your business.

Target customers based on habits and interests

Once you have identified your customers’ habits and interests, you have somewhat drawn a clear portrait of your target audience. This not only helps you understand your customers better, but also makes targeting ads much easier and more accurate. After you have narrowed down the geographic location and age, the next step in targeting is to use criteria about habits and interests, through Facebook’s Detailed Targeting tool. To target customers based on habits and interests, you can follow these steps:

Step 1: The first step is to go to this section in the ads manager to start selecting interests that match your target audience.

Step 2: After clicking “Browse,” continue to select “Interests” to see the interest categories that Facebook has classified.

Step 3: Here, you will see a series of interests that Facebook has classified into different topic groups. You can choose the interests that are relevant to your product or service. These interests include:

• Business and industry
• Entertainment
• Family and relationships
• Fitness and wellness
• Food and drink
• Hobbies and activities
• Shopping and fashion
• Sports and outdoors
• Technology

Based on demographics to find target audience

In addition to targeting by interests, you can also target customers based on specific demographic characteristics. Facebook offers a variety of demographic targeting options, making it easy to show your ads to people who have the characteristics you want to target. Some demographic targeting options you might consider include:

• Target by education level: Select your audience by educational level, such as high school, college, or graduate school.
• Target by Life Event: Target people who are going through major life events, such as getting married, having a baby, or buying a home.
• Target audience is Parents: Choose a customer group of parents with children of different ages.
• Political Targeting: Targeting people with specific political views.
• Target by relationship status: Target people based on their relationship status, such as single, married, or dating.
• Target by job: Choose to target by industry or job title of the subject.

Target audience based on user behavior

Another effective way to target customers is based on user behavior. Through behavioral analysis, you can accurately identify potential customers and come up with appropriate advertising strategies. To do this, you can access Detailed Targeting > Browsing > Behavior. Here, you can choose behaviors that are relevant to your advertising goals, such as:

• Target users of a specific phone brand: Target people who are using phone lines like iPhone, Samsung, or other brands.
• Frequent travelers: Target customers who tend to travel frequently, both domestically and internationally.
• Digitally relevant audiences: Target people who regularly engage in online activities, such as online shopping, using digital services, or attending online events.

Optimize Lookalike Audience and Facebook Audience Insight

When building an advertising campaign, the more specific your targeting is, the more precisely you can narrow down your potential customers. Don’t hesitate to test different campaigns to determine which audience group is most effective. Additionally, you can take advantage of Facebook’s other powerful tools such as Lookalike Audience (LAL) to expand your customer base, or Facebook Audience Insight to gain deeper insights into your target audience, thereby refining your advertising strategy and increasing campaign effectiveness.

Finding the best audience for your campaign will increase your advertising effectiveness

The benefits of targeting the right audience in Facebook Ads cannot be ignored, especially in today’s competitive advertising environment. Facebook, with its huge number of users, is considered a “fertile land” in the field of e-commerce and advertising. However, simply promoting images without targeting the right audience may not achieve the desired results. Therefore, many businesses have invested significantly in advertising campaigns on this platform to increase profits.

Hit the consumer target

With statistics showing that the number of Facebook users in Vietnam reached 66 million by January 2023, reaching all of these users is not feasible. Your product or service is only suitable for a small group of them. For this reason, targeting your audience is very important. Facebook provides many tools to narrow down your advertising audience based on specific criteria such as geographic location, interests, age, and other characteristics. This helps you show your ads only to people who are likely to be interested and have a real need for your product or service.

To get the most out of this feature, you need to have a clear view of your customer portrait and a good understanding of your product or service. This will help you set up accurate targeting criteria, thereby improving the effectiveness of your advertising campaign.

No budget wastage

Another big benefit of targeting the right audience is reducing advertising costs. When you don’t segment your audience, you may be wasting your advertising budget on people who are not potential customers. This not only increases your costs but also reduces the effectiveness of your campaign. On the contrary, when you segment and target the right audience, you will minimize waste, optimize your budget, and increase your conversion rate. Analyzing and segmenting your customers helps you focus on the groups of people who are most likely to buy, thereby improving advertising effectiveness.

Reasonable advertising distribution

Targeting your audience also helps you deliver your ads more efficiently and effectively. When you segment your audience based on specific criteria, your ads will reach the right people at the right time. For example, you can split your ad campaign into different geographic areas such as Ho Chi Minh City, Hanoi, and other provinces.

Within each region, you can further segment by age or other characteristics to test the effectiveness of each group. For example:

• Campaign 1: Targeting Hanoi area
• Campaign 2: Targeting Ho Chi Minh City area
• Campaign 3: Targeting the remaining provinces

You can also segment your ads by age such as:

• Group 1: 18 – 25 years old
• Group 2: 25 – 35 years old
• Group 3: 35 – 55 years old

Clearly dividing and targeting audience groups helps your campaign go in the right direction and reach the right target audience, thereby increasing advertising effectiveness and improving business results.

These are popular methods to effectively target advertising audiences, along with supporting tools to help you target the right audience. Make the most of technical technology, optimize advertising content, and identify the right audience to make your advertising strategy most effective. Good luck!

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