How to do sponsored ads on Facebook

In today’s digital age, social media advertising, especially Facebook, has become one of the most effective advertising tools for businesses. However, many beginners may not know how to run effective ads. In this article, we will how to do sponsored ads on Facebook simple and effective methods to run sponsored ads on Facebook. Let’s find out with RentFB!

Learn about sponsored ads on Facebook

Sponsored ads on Facebook can appear in a variety of forms. Typically, they can appear as a small corner, similar to other basic ads, or appear directly as a post on a user’s Newsfeed. Basically, this type of ad is similar to a post from a fan page, but has the outstanding advantage of being allowed by Facebook to reach more accounts than regular posts.

The main identifying feature of a sponsored ad is the presence of the word “Sponsored” alongside the post. This makes it easy for users to recognize that the post is an advertisement. When users click on the word “Sponsored,” they are redirected to the specific fan page or post on that fan page. This form of advertising not only increases reach but also allows businesses to expand their reach to more users on the Facebook platform.

What do you need to prepare to make sponsored ads on Facebook?

To be able to do sponsored advertising on Facebook, you need to consider preparing the following:

Payment card

Before you start running ads on Facebook, you need to prepare a payment card, such as a Visa or MasterCard, to pay for your advertising campaigns. Some reputable banks that make Visa cards suitable for advertising include:

• Vietcombank
• ACB Bank
• Techcombank
• Sacombank
• BIDV Bank

Facebook advertising account

There are two types of accounts you can use to run ads on Facebook:

• Personal account
• Business Account

Of the two, the Business account is the better choice. The Business account offers more new features, faster speeds, and an intuitive, easy-to-use interface.

Ads Library Tool

To understand how your competitors are running ads, use Ads Library, a tool provided by Facebook to monitor the ads of other Fanpages.

• Step 1: Access the link https://www.facebook.com/ads/library/
• Step 2: Search for your competitor’s Fanpage using the page name or related keywords, and select the appropriate country region.

Content files for advertising

Advertising content is the deciding factor in the interaction rate and closing rate of each campaign. Attractive and relevant content will attract customers’ attention and increase the possibility of interaction. Good content not only helps you reach more target customers but also improves conversion rates. Facebook only supports bringing advertising content to users, and the effectiveness of attracting customers depends entirely on the quality of the content you provide.

How to do sponsored ads on Facebook

To get the word “sponsored” in your ad, you can follow these steps:

Step 1: Set up an advertising plan

To ensure your Facebook advertising campaign is effective, the first step is to clearly define your goals. You need to decide what you want to achieve with your ads: increase engagement, attract visits to your fan page, or encourage users to click to view your products. Each goal will require different forms of advertising. Identify specific goals and set appropriate criteria and budget to optimize your campaign results.

Step 2: Choose the type of advertising campaign

To start running effective ads on Facebook, you first need to choose the right type of ad campaign. You can start by clicking the “Boost Post” (for posts) or “Promote Event” (for events) button on Facebook. Alternatively, you can go to your Facebook Business page to choose your ads. Here, you can create ads for posts or existing posts on your Facebook page. Determining your advertising objective is important because it helps Facebook deliver your ads to the right target audience. You can choose objectives such as increasing brand awareness, increasing post engagement, or increasing customer conversion rates.

Once you’ve selected your goal, create a name for your ad campaign and click “Set up an ad account” to get started. You can also set an ad cost “cap” to ensure your campaign budget fits within your budget.

Step 3: Target your advertising

In the “Audience” section, you can set up the target customer information that the advertising campaign is aimed at. This is an important step that determines the effectiveness of the campaign. Carefully research factors such as purchasing behavior, age, gender, language, region, interests, and other factors to segment customers appropriately. This helps you optimize advertising costs and achieve the highest conversion rate. At the same time, refer to the predicted results of the number of customers that can be reached through the chart on the right side of the page, based on the demographic information you have selected.

Step 4: Create an advertising budget

Your budget and ad schedule greatly affect your campaign results. You can choose a daily budget or a lifetime budget for your campaign:

• Daily budget: Facebook will distribute an average daily budget based on the amount you set. For example, if you set a daily budget of 150k, Facebook might distribute 50k today and 100k the next day.
• Lifetime budget: Instead of setting a daily budget, you can set a total budget for your entire campaign. Depending on your budget, set a reasonable budget for optimal performance. If you choose a daily budget, you can choose to run continuously or choose a start and end date. For a lifetime budget, you need to choose a start and end date for your ad.

Step 5: Edit and optimize your ad

To maximize your effectiveness, you need to monitor and measure your ad campaigns on a daily basis. Use the metrics dashboard in Ads Manager to track metrics like cost and results. These values can vary between campaigns or ad groups. Look at results for each audience or audience group to evaluate performance and make necessary adjustments.

Step 6: Apply remarketing strategies

Facebook Remarketing is an effective strategy for increasing the number of times your message is seen by customers. Even if a customer isn’t immediately interested in making a purchase, repeating your brand will help retain attention and create opportunities for future outreach. Consistently following up with potential customers can lead to them coming back and making a purchase.

The article on RentFB has provided you with detailed instructions on how to run effective Facebook ads. While advertising techniques only account for 30% of success, the rest depends on advertising strategy thinking. Therefore, to create the most successful Facebook advertising campaigns, you need to clearly understand the needs of customers and the strengths of your products.

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