How to create targeted Facebook ad

Facebook uses data collected from user behavior on the platform to identify target audiences for your product and service advertising campaigns. This brings great benefits to businesses, helping to optimize the effectiveness of marketing strategies at each time. So what is a marketing goal and how to create targeted Facebook ad? Let’s find out with RentFB in today’s article!

What is the concept of targeting in Facebook advertising?

When it comes to Facebook advertising objectives, we often divide them into two main categories, each serving different marketing needs and strategies:

Practical goals

Practical objectives are the specific goals you want to achieve through your advertising campaign. Practical objectives often focus on driving direct actions from users, such as:

• Sales: Increase revenue by encouraging customers to buy your products or services.
• Sell services: Promote and attract customers to use the services you provide.
• Branding: Increase brand awareness and build brand image in the minds of consumers.

Support goals

Supporting objectives are secondary objectives that Facebook displays when you create an ad campaign. Supporting objectives help optimize other aspects of your ad campaign, such as:

• Increase engagement: Encourage users to interact with your posts by liking, commenting, and sharing.
• Increase Traffic: Drive users to your website or other landing pages.
• Build a lead list: Collect contact information from people interested in your product or service.

When you start a Facebook advertising campaign, defining clear, practical goals helps you choose the right supporting goals. From there, you can optimize your advertising campaign to achieve the best results according to the set goals.

What types of advertising goals does Facebook offer users?

When you create a Facebook advertising campaign, you’ll go through four main groups of objectives, each of which plays an important role in determining how and when your ads will be effective. These include:

• Campaign Settings
• Ad Account Settings
• Ad Group Settings
• Ad Settings

Among these steps, Facebook ad objectives are part of the Campaign Settings group. Facebook will provide a variety of objectives for you to choose from, to optimize your ad campaign. The main types of ad objectives include:

Cognitive goals

• Brand Awareness: This objective increases your brand recognition by making your ad reach as many users as possible. When you choose this objective, your ad costs will be calculated based on the number of times your ad is displayed, that is, every time a user sees your ad. Your ad will be optimized based on the number of times it is viewed, and actions such as clicking, liking, sharing, commenting or messaging will not increase your ad costs.
• Reach: This objective focuses on increasing the number of people who see your ads. Ads are charged based on the number of times your ad appears in a user’s news feed. Ads are optimized to achieve maximum reach.

Consideration Goals

• Traffic: This objective optimizes for driving traffic from Facebook to your landing page. Ad costs are calculated based on each time a user visits your landing page from Facebook.
• Interaction: With this goal, advertising fees will be charged when there is interaction from users, including clicks, likes, shares, comments, clicking to view photos, reading more, and other interactive activities. Ads will be optimized based on these actions.
• App Installs: This objective charges and optimizes for each app install from a Facebook ad. Actions are free and only have a relative impact on getting users to install your app.
• Video Views: This is a good goal if you want to promote a new brand or product through video. Ad fees will be calculated based on the number of video views and optimized based on this number of views.
• Lead Generation: This objective focuses on collecting customer information through registration forms. Advertising fees will be charged based on the amount of information collected from customers.
• Messages: Message ads appear on Facebook Newsfeed and Messenger app. Ad fees will be calculated and optimized based on the number of messages sent.

Conversion goals

• Conversions: This goal charges based on a specific user action, such as visiting a specific landing page or making a purchase and checking out.
• Sales by Category: This goal focuses on increasing sales for each of your product or service categories.
• Store Visits: This goal measures the number of actual customers who visit your store.

Each Facebook ad target group includes a set of detailed options that help you choose and optimize your ad campaign according to your business’s specific needs.

How to create targeted facebook ad

When running a Facebook advertising campaign, choosing the right objective is crucial to ensure you get the best results. Depending on your industry and your business’s actual goals, you will need to choose the most appropriate ad type to meet your specific needs. Here are some detailed suggestions to help you easily choose your advertising objective:

• For spa businesses: If you run a spa and your services are highly profitable, while customers need a consultation before deciding to use the service, SMS advertising is the ideal choice. With this goal, your ads will be optimized for message engagement and advertising fees will be based on the number of messages you receive. This makes it easy for you to communicate with potential customers and provide them with the information they need to make an appointment.
• For businesses selling popular products with low profits: If you sell popular consumer products with low profits, you should choose interactive or reach post ads. These types of ads help reduce costs while increasing customer reach. By optimizing the number of interactions or reach, you can reach more customers without spending too much budget.
• For app developers: If you are developing an app and your main goal is to increase the number of app installs, then the app installs advertising objective will be the top choice. This type of ad helps you optimize the attraction of users to install your app from Facebook Ads, and the advertising fee will be calculated based on the number of installs.
• For campaigns promoting new products or conveying a specific message: If you want to promote a new product or convey a specific message, the video views objective is a good choice. Advertising with this objective will help you increase the number of views of your video ads, while also helping you find the right audience for your message. It’s also an effective way to build awareness of your brand and products.
• For businesses looking to drive customers from Facebook to their website to make sales: If you want to reach customers on Facebook but your ultimate goal is to sell on your website, advertising with the web traffic objective is a good choice. This objective helps you optimize the way you drive customers from Facebook to your website, and the ad fee will be calculated based on the number of visits to the landing page.

Choosing the right Facebook advertising goals for your industry and specific business goals will help you achieve the best advertising results and use your budget effectively.

After reading the article, you must have a clearer view of how to choose Facebook ads that suit your marketing goals. Facebook advertising is an extremely effective marketing tool that you should not ignore.

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