How to create a job ad on Facebook

When you need to increase the spread quickly and widely to achieve the best recruitment results, one method you can consider is to post recruitment information on Facebook Fanpage and use paid advertising. In today’s article, RentFB will share with you how to create a job ad on Facebook. Follow along!

Facebook Ads are suitable for part-time job recruitment

Facebook job ads are most effective when you’re recruiting for part-time, seasonal, or low-skilled positions. Examples of these positions include sales reps, servers, real estate sales reps, customer service reps, telesales reps, and delivery reps. In other words, these are often entry-level or entry-level jobs.

In addition, if your goal is not only to find candidates but also to use Facebook as a channel to build your recruitment brand, convey your message and corporate culture to a large number of users, then using Facebook to post recruitment information for any position can be an option. However, it should be noted that the effectiveness of recruiting via Facebook will decrease for mid-level and high-level positions, because the specific nature of these positions often requires a higher level of expertise and thoroughness. The reason is quite understandable: Facebook is a social network with a variety of information, from reliable to unverified. Therefore, professional candidates are often reluctant to provide personal information or apply directly on this platform. Instead, they tend to search for jobs through official recruitment websites or professional social networks such as LinkedIn.

At the same time, if you are recruiting for non-urgent positions, posting free ads on Facebook Groups or Fanpages can also bring certain results. However, if you have a good budget and need to recruit a large number of people in a short time, running paid ads on Facebook is a very effective method at the present time. This is simply because your recruitment target is often active on this social network, helping recruitment information quickly reach those in need.

How to create a job ad on facebook

Creating and posting recruitment ads on Facebook is not difficult, specifically as follows:

Step 1: Create an official Fanpage for the company

First, you need to have a Fanpage on Facebook. If your company already has a Fanpage, that’s great, because this helps increase the effectiveness of running recruitment ads thanks to the authenticity and number of followers as well as real interactions that the Fanpage already has. However, if your company does not have a Fanpage, you can create a new page and ask your friends and colleagues to like and comment to create excitement and attraction before starting to run ads. Remember to fully update the basic information on the Fanpage, such as the company address, contact phone number, and website (if any). This not only helps increase trust with Facebook but also increases credibility with potential candidates. In addition, you should regularly post useful content, information related to the industry, company, and business activities to keep the Fanpage always vibrant. Avoid posting offensive images or videos to attract likes and views, because this Fanpage is mainly used for recruitment purposes, so it is necessary to keep the image clean, professional, and formal.

Step 2: Create a recruitment post on Fanpage

Note that, from May 1, 2022, Facebook has officially removed the dedicated job posting feature. Currently, you can only post job postings as a regular post on Fanpage. However, Facebook has added a more professional job posting feature than before, and may continue to develop more useful features in the future. To create a job posting, follow these steps:

Step 1: Access the Job Management tab on the left side of the Fanpage.

Step 2: Select Create job posting, then enter the required information:

• Job Title: Enter the name of the position you are recruiting for, for example “Administrative Shift Delivery Staff”.
• Work Location: Enter the specific address where the candidate will work.
• Job Type: Select the type of job such as full-time, part-time, etc.
• Job Description: Try to include details about the job requirements, benefits, and other necessary information.
• Salary: Enter the specific salary your company is offering.
• Payment method: Choose hourly, monthly or other suitable payment method.
• Screening Questions: Add 1-3 questions to screen candidates. You may ask candidates to provide a contact email and phone number, as this information may not be fully updated by Facebook when candidates apply.
• Receive application via email: Be sure to enter a correct email address to receive application information quickly and completely.
• Apply Settings: Enable this so candidates can attach their existing CV.
• Image section: You can create a simple image, just containing some key content to attract candidates to click to view. If you are not good at design, you can use Canva – an easy-to-use online design tool, with pre-made sizes for Facebook.

Step 3: Run recruitment ads

Once you’ve created your job posting and posted it to your Facebook Page, you can start running ads to attract more candidates. Choose your target audience, geographic area, and budget to ensure your job posting reaches the most qualified candidates.

We have completed creating a recruitment post on Facebook Fanpage. In the next lesson, I will share important notes when running recruitment ads on Facebook. Stay tuned!

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