How to create instant experience on Facebook
Instant Experiences are full-screen, mobile-friendly experiences that are accessible to everyone. They can be used with all Facebook ad formats, including carousel, single image, video, slideshow, or collection ads. You can create Instant Experiences from templates, which simplify the creation process, or customize them to your needs. Learn how to create instant experience on facebook with RentFB.
What is Facebook Instant Experience Ads?
Many businesses are now using Facebook Ads to promote their products and services in their marketing campaigns. These ads will be displayed when customers search for similar products or services on Facebook. Whether customers use computers or mobile phones, the right ad at the right time can turn them into valuable customers. In particular, Instant Experience ads (Facebook Canvas) are becoming a more engaging tool than ever. This is an ad format that allows users to experience the full screen immediately after clicking on the ad. Using Instant Experience ads brings many benefits to businesses, such as attracting customers’ attention and optimizing high-quality content. These experiences load very quickly and expand to full screen, and work effectively on most ad formats, including images, videos, slideshows, collections, and carousels.
Instant Experience ads are more than just ads; they help businesses tell their brand story in a dynamic way. You can create your own look and feel for your ads or choose from a selection of templates. Using text, descriptive links, and buttons will help you define the path your customers should take. Another advantage is the ability to embed Facebook Pixel, which allows you to track and analyze user behavior after they interact with your ad. Once you’ve created an Instant Experience ad, anyone can open it, where they can watch videos, browse carousel images, fill out forms, and explore images tagged with products.
You can also link two or more experiences together, helping your target audience discover more about your brand. This not only increases engagement, but also creates greater opportunities to increase brand awareness and drive sales. As such, Instant Experience ads are a perfect solution for businesses looking to optimize their Facebook advertising performance.
How to create instant experience on Facebook
To create an effective Instant Experience (Facebook Canvas) ad, you can follow these steps:
- Step 1: First, you need to access Facebook Ads Manager. This is where you will do all the advertising related operations, from creating new ones to managing existing campaigns.
- Step 2: Once in Ads Manager, find and click on “Ads” to begin the process of creating a new ad.
- Step 3: Here, you will see a “+Create” button. Click on this button to start setting up your instant experience ad.
- Step 4: You need to choose an objective that is relevant to your Instant Experience ad. Objectives can include Traffic or Conversions. After choosing an objective, name your campaign and click the “Continue” button to move to the next step.
- Step 5: Next, you will set up the audience that the ad is aimed at, determine the budget and schedule for running Facebook Ads. When finished, click the “Continue” button.
- Step 6: You’ll need to choose a format for your ad. Options include carousel, single image, single video, collection, or slideshow. Note that if you choose the collection format, the system will automatically select Full-screen Instant Experience and you can skip the next step.
- Step 7: Click the “Add Instant Experience” box to start the process of creating an experience for your ad.
- Step 8: Next, click “Create a custom Instant Experience.” This is where you can design your own experience for your ad.
- Step 9: You need to name your instant experience and select the components you want to add. Make sure these components scale to fit the mobile screen. Once done, tap the “Save” button.
- Step 10: To make it easier to manage, you can rename each element in your experience. Just hover over the element name and click the icon to change the name accordingly.
- Step 11: Once you’re set up, tap the “Preview on Mobile” box to preview your experience. You can choose “Preview on Facebook” or “Preview on Instagram” to share your experience with others.
- Step 12: Finally, after checking and being satisfied with all the settings, click on the “Finish” box to complete the process of creating your instant experience ad.
By following these steps, you will be able to create an engaging and effective instant experience ad that will capture customer attention and increase brand value.
Through RentFB’s article, it can be seen that using Instant Experience Ads (Facebook Canvas) is not only simple but also highly effective for businesses. When products and services are reached at the right time and provide an immediate experience, this is really a great advantage to stimulate shopping activities.
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Frequently Asked Questions
Facebook Instant Experiences appear in a variety of places across the platform, including in ads and in News Feed. When a user clicks on an Instant Experience ad, they are taken to a full-screen page that displays rich content such as images, videos, slideshows, and carousels. This helps capture attention and creates engaging, interactive experiences that enhance the connection between brands and consumers.
When creating an Instant Experience on Facebook, there are a few important things to keep in mind. First, make sure the content is engaging and easy to consume, using high-quality images and videos to grab users’ attention. Second, optimize the experience for mobile, as most users will be accessing from their phones. Also, pay attention to page load speed, as a fast experience will keep customers engaged better. Finally, use clear calls to action to encourage users to engage and take the desired action.
